Course Syllabus

Course Name: Marketing Analytics Term/Session: 20172
Course Number: MAR3524 Reference Number: XXXXXX

Table of Contents

Faculty Contact Information Communication Policies
Course Description Textbook & Materials
General Course Outcomes Methods of Instruction
Prerequisites & Corequisites Course Schedule & Activities
Attendance & Participation Policies Grading & Exam Policies
General Policies and Technical Requirements Technical Resources

Faculty Contact Information

Instructor Name:  Michael Fenick
Office Phone: 954-201-6698
Campus Phone: 954-201-XXXX
Fax: 954-201-XXXX
Email: Please use D2L email. Use my BC email ONLY if you are unable to access the course email: mfenick@broward.edu
Office Hours: Office: Central Campus/ Bldg.9 / Room: 136
Days/Time: TBA

I will be in my office during these days and hours if you need to see me in person.

BC Safety Phone #: 954-201-HELP (4357)

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Course Description

In this course, we explore how data can be used for understanding and analyzing consumer demand. This type of data-informed decision making is the key to data-informed decision making is the key to maintain competitiveness in today's market place. Firms collect information about consumers when they shop. Consumers also automatically leave footprints when they interact with others on the internet. All these data sources, both internal and external to the firm, are used to understand consumer demand in modern marketing research.

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General Course Outcomes


1.0 The student shall examine reasons behind putting together an online marketing plan.
2.0 The student shall explain the basic functionality that allows web analytics as well as the fundamental costs of a web analytics plan.
3.0 The student shall explain the tradeoffs between consumer privacy and satisfying future customer desires.
4.0 The student shall design and implement an Action Dashboard including indicators for various aspects of Social Media.

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Prerequisites & Corequisites

To maximize your chances for success in this course, make sure that you meet the following course prerequisites:

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Attendance & Participation Policies

During the first week of class, you must complete the Syllabus Quiz from the online orientation, or you will be withdrawn from the course. Simply logging into the course will not satisfy your attendance during this time. As with an on-campus course, students who are reported for non-attendance in an online course and are withdrawn are still responsible for paying for the course. If you do not complete the requirements of the first week of class, you should drop the course by the official drop/add deadline or expect to pay for the course.

If you stop participating after the withdrawal date, you will receive an F. To avoid this situation, you should remain an active learner in this class and always communicate extenuating circumstances to your instructor. Ongoing communication with the instructor is critical to your course success. Completion of tests, assignments, and other class activities are used as indicators of your participation in order to satisfy this reporting requirement.

See the list of activities required for participation and attendance on the General Course Policies page

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General Policies & Technical Requirements

You are responsible for being familiar with Broward College policies and procedures. See technical requirements in this section to "ready" your computer for online activities. A 24/7 helpdesk is available to address all technical issues.

Technical Requirements

ou are responsible for being familiar with Broward College policies and procedures. See technical requirements in this section to "ready" your computer for online activities. A 24/7 helpdesk is available to address all technical issues.

Academic Success Centers (ASC)

Academic Honesty

Your academic work must be the result of your own thought, research, or self-expression. Academic misconduct includes, but is not limited to the following: cheating, plagiarism, unacceptable collaboration, falsification of data, aiding and abetting dishonesty, unauthorized or malicious interference, hacking computer property or software, and online disturbances. Please refer to the Student Code of Conduct Policy and the Student Code of Conduct section located in the Student Handbook for more information. All required class activities are subject to submission to Turnitin.com for the detection of plagiarism. All submitted papers will be included as source documents in the Turnitin.com reference database solely for the purpose of detecting plagiarism of such papers.

Types of Academic Dishonesty:

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Netiquette

In all online communication, it is expected that all students will follow rules of online "netiquette". Netiquette is a set of rules for polite online behavior that all members of this class are expected to follow. Review some of the general netiquette rules.

Individuals who violate the netiquette policy or engage in disruptive online behaviors such as flaming (posting disrespectful or hostile comments), posting inappropriate comments, or shouting (posting messages using all capitals) may have their class access privileges revoked and/or they may be referred to the Student Dean. Students who continue to engage in unacceptable online behavior even after being warned, may be permanently denied access to the class and/or may receive an F for the class.

Please don't use email short hand like ROTFLO (rolling on the floor laughing out loud) or BTW (by the way) - not everyone knows what these abbreviations mean. If you want to use emoticons (smileys) to convey feelings, please stick with the basics happy :-) sad :-( or wink ;-). Others are less well known and are subject to different interpretations. The idea is to be clear in your communications.

Communication Policies

Communication

Faculty Response

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Textbook & Materials

Chiang Macro

Required Text:
Title:
eMarketing: The Essential Guide to Online Marketing, v. 1.0
Author: Rob Stokes
Pub Date: August 2010
eISBN: 978-1-4533-2758-6


Books for this course is available at the bookstore on Central campus

A. Hugh Adams Central Campus Bookstore
Admissions & Student Service Center - Bldg. 19
Tel: (954) 201-6830
Fax: (954) 201-6895

or online at: http://www.worthpublishers.com/Catalog/product/coremacroeconomics-thirdedition-chiang

or at Coursesmart.com http://www.coursesmart.com/coremacroeconomics-third-edition/eric-p-chiang/dp/9781429278492

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Methods of Instruction

This is a 3-credit hour blended course with several in class meetings. In this class, you will engage in structured out-of-class and online activities as well as meet in person on campus. The online activities may include, but are not limited to, readings, discussions, essays, case studies, research, and/or online quizzes and tests. See the course schedule for a detailed description of activities. Students are responsible for regularly reviewing the course schedule, meeting in class on campus, and completing all required assignments, discussions, and assessments.

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Course Schedule & Activities

Read and refer to this section regularly. It will tell you what assignments you should complete, and how to complete them. Deadlines for assignments, assessments, discussions, quizzes, tests, and all other graded and non-graded activities are posted in the course schedule. Submitting work late will be permitted only under extenuating circumstances and only with prior notification and documentation (original funeral notice, original doctor note, etc.).

Instructions for Discussion Forum:

Instructions for Assignments:

Instructions for Tests:

Instructions for Assessments:

Instructions for Participation:

COURSE SCHEDULE
Orientation Module Learning Materials Activities

Learning Outcomes

By the end of the orientation students will be able to:

  1. Compose and upload an assignment in MS word and upload through Desire2Learn (D2L)
  2. Participate in a Discussion using D2L.
  3. Complete an Assessment using D2L
Orientation module

Read

  • Welcome
  • Syllabus
  • All items within orientation

Assignments

  • Orientation Assignment
Discussions
  • Orientation Discussion
Assessments
  • Orientation Assessment
All work above Due by 8/29/201 by 11:59 pm
Chapter 1 Module Learning Materials Activities

Learning Outcomes

By the end of this module students will be able to:

1.1 Differentiate between laymen's use of economic terms and economic concepts.

1.2 Distinguish between macroeconomics and microeconomics.

1.3 Explain scarcity, choice and opportunity costs.

Text book: Chapter 1

Web pages: Chapter 1 PDF in D2L

Web Video (In Chapter 1 Module of D2L)

Read

  • Chapter 1 in Text
  • Ch 1 PDF
Watch
  • Chapter 1 Web Video

Assignments

  • Assignment #1
Discussions
  • DQ #1
Assessments
  • Assessment #1
All work above Due by 8/29/2014 by 11:59 pm
Chapter 2 Module Learning Materials Activities

Learning Outcomes

By the end of this module students will be able to:

1.4 Analyze production possibility curve and methods for economic growth.

1.5 Distinguish between comparative advantage, absolute advantage, specialization, and exchange.

1.6 Analyze impact of technology on the economy.

Text book: Chapter 2

Web pages: Chapter 2 PDF in D2L

Web Video (In Chapter 2 Module of D2L)

Read

  • Chapter 2 in Text
  • Ch 2 PDF
Watch
  • Chapter 2 Web Video

Assignments

  • Assignment #2 -
Assessments
  • Assessment #2
All work above Due by 9/5/2014 @ 11:59pm
Chapter 3 Module Learning Materials Activities

Learning Outcomes

By the end of this module students will be able to:

1.7 Differentiate between points on a demand and supply curve vs the determinants of demand and supply.

Text book: Chapter 3

Web pages: Chapter 3 PDF in D2L

Web Video (In Chapter 3 Module of D2L)

Read

  • Chapter 3 in Text
  • Ch 3 PDF
Watch
  • Chapter 3 Web Video

Assignments

  • Assignment #3 -
Discussions
  • DQ #3
Assessments
  • Assessment #3

    All work above Due by 9/12/2014 @ 11:59pm
Chapter 4 Module Learning Materials Activities

Learning Outcomes

By the end of this module students will be able to:


1.9 Differentiate between the economic and non-economic functions of government.

1.10 Explain the concept of spillovers, their impact on resource allocation, and the corrective actions needed.

Text book: Chapter 4

Web pages: Chapter 4 PDF in D2L

Web Video (In Chapter 4 Module of D2L)

Read

  • Chapter 4 in Text
  • Ch 4 PDF
Watch
  • Chapter 4 Web Video

Assignments

  • Assignment #4 -
Assessments
  • Assessment #4

    All work above Due by 9/19/2014 @ 11:59pm
Chapter 5 Module Learning Materials Activities

Learning Outcomes

By the end of this module students will be able to:

1.8 Describe macroeconomic issues:

1.8.1 Business Cycle
1.8.2 Unemployment
1.8.3 Inflation
1.8.4 Growth

2.1 Examine the model of circular flow and products that contain four sectors

2.1.1 Households
2.1.2 Businesses
2.1.3 Government
2.1.4 International

Text book: Chapter 5

Web pages: Chapter 5 PDF in D2L

Web Video (In Chapter 5 Module of D2L)

Read

  • Chapter 5 in Text
  • Ch 5 PDF
Watch
  • Chapter 5 Web Video

Assignments

  • Assignment #5 -
Discussions
  • DQ #5:
Assessments
  • Assessment #5

    All work above Due by 9/26/2014 @ 11:59pm
Chpater 6 Module Learning Materials Activities

Learning Outcomes

By the end of this module students will be able to:

2.2 Explain how the GDP is measured and identify its components.

2.3 Distinguish between real GDP and nominal GDP.

2.4 Explain inflation; how it is measured; and the costs of inflation.

2.4.1 Examine CPI.
2.4.2 Examine GDP deflator.

2.5 Evaluate the nature and causes of unemployment.
2.5.1 Evaluate the costs of unemployment.
2.5.2 Evaluate how unemployment is measured.
2.5.3 Evaluate criticisms associated with the measurement of unemployment rate and the factors that affect it.

2.6 Categorize types of unemployment.

2.7 Define the natural rate of unemployment.

Text book: Chapter 6

Web pages: Chapter 6 PDF in D2L

Web Video (In Chapter 6 Module of D2L)

Read

  • Chapter 6 in Text
  • Ch 6 PDF
Watch
  • Chapter 6 Web Video
Discussions
  • DQ #6
Assessments
  • Assessment #6

    All work above Due by 10/3/2014 @ 11:59pm
Chapter 7 Module Learning Materials Activities

Learning Outcomes

By the end of this module students will be able to:


3.1 Examine the determinants of aggregate demand and aggregate supply.

3.2 Interpret the multiplier and crowding-out effects.

 

Text book: Chapter 7

Web pages: Chapter 7 PDF in D2L

Web Video (In Chapter 7 Module of D2L)

Read

  • Chapter 7 in Text
  • Ch 7 PDF
Watch
  • Chapter 7 Web Video

Assignments

  • Assignment #7 -
Discussions
  • DQ #7:
Assessments
  • Assessment #7

    All work above Due by 10/17/2014 @ 11:59pm
Chapter 8 Module Learning Materials Activities

Learning Outcomes

By the end of this module students will be able to:


3.3 Analyze the different views about the shape of AS in the short and long run.

3.4 Discuss sticky-price and sticky-wage models and their implication for AS curve.

3.5 Evaluate the impact of economic flucations on the economy's real output and price level in both the short and long run.

Text book: Chapter 8

Web pages: Chapter 8 PDF in D2L

Web Video (In Chapter 8 Module of D2L)

Read

  • Chapter 8 in Text
  • Ch 8 PDF
Watch
  • Chapter 8 Web Video
Discussions
  • DQ #8
Assessments
  • Assessment #8
     
    All work above Due by 10/17/2014 @ 11:59pm
Chapter 9 Module Learning Materials Activities

Learning Outcomes

By the end of this module students will be able to:

5.1 Compare and contrast economic theories: Keynesian, Monetarism, Rational Expectations, and Supply Side Economics (and the Laffer Curve).

5.2 Discuss the historical perspective of inflation and unemployment in relation to Phillips Curve and stagflation.

5.3 Analyze fiscal and monetary policies from the demand-side effects.

5.4 Analyze fiscal and monetary policies from the supply-side effects.

5.5 Evaluate the impact of government deficits and debt.

5.6 Differentiate between demand-pull and cost-push inflation.

Text book: Chapter 9

Web pages: Chapter 9 PDF in D2L

Web Video (In Chapter 9 Module of D2L)

Read

  • Chapter 9 in Text
  • Ch 9 PDF
Watch
  • Chapter 9 Web Video

Assignments

  • Assignment #9 -
Discussions
  • DQ #9:
Assessments
  • Assessment #9

    All work above Due by 10/24/2014 @ 11:59pm
Chapter 10 Module Learning Materials Activities

Learning Outcomes

By the end of this module students will be able to:

6.2 Analyze the role of investment in physical capital formation.

6.3 Demonstrate the role of investment in research and development, and technological progress.

6.4 Illustrate how public policies influence the long-run economic growth of economy.

Text book: Chapter 10

Web pages: Chapter 10 PDF in D2L

Web Video (In Chapter 10 Module of D2L)

Read

  • Chapter 10 in Text
  • Ch 10 PDF
Watch
  • Chapter 10 Web Video
Discussions
  • DQ #10:
Assessments
  • Assessment #10


    All work above Due by 10/31/2014 @ 11:59pm
Chapter 11 Module Learning Materials Activities

Learning Outcomes

By the end of this module students will be able to:


4.1 Define the four functions of money.

4.2 Explain what is meant by "transaction" and "asset" demand for money.

4.3 Illustrate the "fractional cash reserve" system used in the U.S.

4.4 Explain how money is created.

4.5 Compare the tools of the Federal Reserve System.

4.6 Define what is meant by "easy money" and "tight money" supply policies.

4.7 Evaluate the comparative effectiveness of monetary and fiscal policy alternatives.

Text book: Chapter 11

Web pages: Chapter 11 PDF in D2L

Web Video (In Chapter 11 Module of D2L)

Read

  • Chapter 11 in Text
  • Ch 11 PDF
Watch
  • Chapter 11 Web Video

Assignments

  • Assignment #11 -
Discussions
  • DQ #11:
Assessments
  • Assessment #11

    All work above Due by 11/7/2014 @ 11:59pm
Chapter 12 Module Learning Materials Activities

Learning Outcomes

By the end of this module students will be able to:

4.8 Compare real vs. nominal interest rates.

4.9 Demonstrate how the money market operates.

6.1 Analyze the role of investment in human capital formation.

Text book: Chapter 12

Web pages: Chapter 12 PDF in D2L

Web Video (In Chapter 12 Module of D2L)

Read

  • Chapter 12 in Text
  • Ch 12 PDF
Watch
  • Chapter 12 Web Video
Discussions
  • DQ #12:
Assessments
  • Assessment #12

    All work above Due by 11/14/2014 @ 11:59pm
Chapter 13 Module Learning Materials Activities

Learning Outcomes

By the end of this module students will be able to:

4.6 Define what is meant by "easy money" and "tight money" supply policies.

4.7 Evaluate the comparative effectiveness of monetary and fiscal policy alternatives.

Text book: Chapter 13

Web pages: Chapter 13 PDF in D2L

Web Video (In Chapter 13 Module of D2L)

Read

  • Chapter 13 in Text
  • Ch 13 PDF
Watch
  • Chapter 13 Web Video

Assignments

  • Assignment #13 -
Discussions
  • DQ #13:
Assessments
  • Assessment #13

    All work above Due by 11/21/2014 @ 11:59pm
Chapter 14 Module Learning Materials Activities

Learning Outcomes

By the end of this module students will be able to:

1.8 Describe macroeconomic issues:

1.8.1 Business Cycle
1.8.2 Unemployment
1.8.3 Inflation
1.8.4 Growth

1.9 Differentiate between the economic and non-economic functions of government.

Text book: Chapter 14

Web pages: Chapter 14 PDF in D2L

Web Video (In Chapter 14 Module of D2L)

Read

  • Chapter 14 in Text
  • Ch 14 PDF
Watch
  • Chapter 14 Web Video
Discussions
  • DQ #14:
Assessments
  • Assessment #14

    All work above Due by 11/28/2014 @ 11:59pm
Chapter 15 Module Learning Materials Activities

Learning Outcomes

By the end of this module students will be able to:

1.5 Distinguish between comparative advantage, absolute advantage, specialization, and exchange.

1.6 Analyze impact of technology on the economy.

Text book: Chapter 15

Web pages: Chapter 15 PDF in D2L

Web Video (In Chapter 15 Module of D2L)

Read

  • Chapter 15 in Text
  • Ch 15 PDF
Watch
  • Chapter 15 Web Video

Assignments

  • Assignment #15 -
Discussions
  • DQ #15:
Assessments
  • Assessment #15

    All work above Due by 12/5/2014 @ 11:59pm
Chapter 16 Module Learning Materials Activities

Learning Outcomes

By the end of this module students will be able to:

7.1 Compose written work on economic topics, by way of short essays, research papers, take home tests, short answer tests, online threaded discussions, portfolios, group presentations, critiques, blogs, web
pages, service learning projects, or other methods as identified by the instructor.

7.2 Conduct research from viable and creditable sources such as and not limited to economic journals, periodicals, books, data bases, and web sites.

7.3 Analyze and evaluate the principle of economic topics in a written format.

7.4 Compare and differentiate among economic concepts in their written work.

8.1 Apply problem-solving techniques in a collaborative format, such as and not limited to group projects, in-class and online discussions, resentations, service learning projects, research papers, and classroom debates.

8.2 Assemble collaborative research from newspaper articles, current events magazines, videos, newscasts, web sites, and other media sources in order to evaluate a current topic in economics

Text book: Chapter 16

Web pages: Chapter 16 PDF in D2L

Web Video (In Chapter 16 Module of D2L)

Read

  • Chapter 16 in Text
  • Ch 16 PDF
Watch
  • Chapter 16 Web Video
Discussions
  • DQ #16:
Assessments
  • Assessment #16

    All work above Due by 12/18/2014 @ 11:59pm

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Grading & Exam Policies

 

Item Orientation Ch1 Ch2 Ch3 Ch4 Ch5 Ch6 Ch7 Ch8 Ch9 Ch10 Ch11 Ch12 Ch13 Ch14 Ch15 Ch16 Writing Assignment Graded Points Percentage
Discussions 2 14 0 14 0 14 0 14 0 14 0 14 0 14 0 14 0 0 114 11%
Assessments 3 35 35 35 35 35 35 35 35 35 35 35 35 35 35 35 35 0 563 56%
Assignments 3 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 0 163 16%
Participation 0 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 0 80 8%
Writing Assignment 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 80 80 8%
Total Points 8 57 57 57 57 57 57 57 57 57 57 57 57 57 57 57 57 80 1000 100%

 

Grading Scale

Grades

Percentage

Grade = A

90-100+%

Grade = B

80-89.9%

Grade = C

70-79.9%

Grade = D

60-69.9%

Grade = F

59.9%-0.0%

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Technical Resources

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